What is video marketing? How it helps in online promotions.
By now we all have realized the potential of video marketing in 2019 and beyond. And how video marketing helps in online promotion to any business. The whole online space is bombarded with online videos. A recent statistics reports suggest that Why video marketing is a great way to start with as mentioned below: What is Video Marketing? Videography Marketing is an effective and engaging technique of promotion via the internet using video as the medium. Video marketing has gained traction and becoming the most popular tools for promoting any brand on the internet. Video marketing is the core area for the most popular brands in the world. As part of their outreach and brand engagement campaigns. In-fact one Facebook executive went made a prediction that the platform will be completely video-based in the next 5 years. Some examples of how video marketing helps in online promotion. Presently because of platforms like YouTube, Instagram. Video marketing is getting popular day by day. And if anyone wants to grow online, go and start with video marketing. Here are several concrete examples of how video marketing can powerfully boost your online promotions: What are the benefits of video marketing? Video is the most explainable format for portraying the information to users. Studies show as at an average 85% of users spend more time on a website with a video. Engagement and time spent of the user with the website having video are increasing day by day. Video helps in establishing a better emotional connection with the target users/audience. Why you should focus on Video Marketing in 2019? SEO or in social media marketing, The video has become the next big thing. As the cost of production has reduced with each passing year. It has now become easier to create video-based content which has led to a surge of video on various platforms. By leveraging this trend, Various platforms have made changes to facilitate and expose the audience to more video-based content. This upsurging video is used as a medium for promotion. In today’s times an ordinary online visitor, Does not like to just read the content on a website. If a person searches a query on a search engine that means, He is searching for a solution. And if he gets a visually appealing and intent related result in front of there eyes. That he can feel and experience and connect with. Then the chances of conversion of the customer for that product increases drastically. Why Video marketing – one channel, many uses. As the video is a great medium for promotion. As it is an important and subpart of the vast digital marketing strategy for a business. From email marketing to landing pages of your websites, video can improve the rate of engagement and lead generation. No matter what your goal as an online marketer. It can be used as a virtual tool for business. It doesn’t matter you are a small business owner or the Marketing head at a multi-national company. Everyone should leverage the power of video marketing to maximize the return of your marketing effort. Here at Webi360, We help our clients to realize marketing goals via leveraging video marketing.